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When you think procrastination, laziness is definitely adjacent. Procrastination is a big problem in the construction industry, but for entirely different reasons. Most builders learn quickly that outright laziness is not an option in an industry driven by deadlines, high production standards and shifting customer demand. Instead, procrastination in construction is a bit more complex.

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Decision Making for Homebuilders | Deadlines that Matter (Video 3 of 3)

In the homebuilding industry, there is an unfortunate phenomenon in the 4th quarter. It is an intense time when up to 60% of units are closed in just a few months. Partners are pushed to their limits, employees work long hours, and your entire team goes into the holidays drained.

At Continuum Advisory Group, we call this phenomenon the 4th Quarter Fire Drill. It is a natural consequence of bad habits. Like any bad habits, these can be unlearned and prevented.

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