Decision Making for Homebuilders | Actionable Information (Video 1 of 3)

In the homebuilding industry, there is an unfortunate phenomenon in the 4^th quarter. It is an intense time when up to 60% of units are closed in just a few months. Partners are pushed to their limits, employees work long hours, and your entire team goes into the holidays drained.

At Continuum Advisory Group, we call this phenomenon the 4^th Quarter Fire Drill. It is a natural consequence of bad habits. Like any bad habits, these can be unlearned and prevented.

In Video 1 of 3, Continuum Advisory Group Principal Clark Ellis discusses how communication is the name of the game here, and in a business with so many stakeholders it’s especially important.

A notable example of this is production capacity early in the year. Cold, dreary late winter is a time often marked by less orders. As a result, you may have slack in your production capacity. You can leverage this for spec starts, which gets inventory on the ground for later in the year.