How to Breed Best-of-Breed

Posted on 07/23/2015 in Homebuilding - 1



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Creating a center of excellence isn’t easy, but it can be worth the investment of time and energy.
A center of excellence (COE) is a collaboration; it doesn’t touch just one part of an organization. To achieve this, an entire company needs to be activated, with participants being brought together with the goal of creating  innovation to address a business outcome.

While COEs can exist with specific start and end dates, most are intended to operate over a long period of time. The most critical factor determining the success of a COE is the clarity of its purpose and the importance of its mission. Given its nontraditional status in the organization, the COE does not have the luxury of a vague purpose and marginal mission. No organization should and most will not tolerate such a waste of time, resources, and money.

Unfortunately, in the homebuilding industry, examples of existing COEs are scarce. Many companies put significant efforts into process improvement, measurement, and training. However, most of these efforts fall short of a center of excellence.



About The Author

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Clark Ellis

As a principal and founding partner with Continuum Advisory Group, Clark Ellis provides consulting services to homebuilders, real estate developers, manufacturers of building products, tools, and equipment, channel participants, and installing contractors. He has served these clients in North and South America, Asia, Europe, the Middle East and Africa. Clark holds a Master of Business Administration in marketing and general management from the Babcock Graduate School of Management at Wake Forest University and a Bachelor of Arts in political science from the University of North Carolina at Chapel Hill.