7 Reasons the Benefit of BIM Is Now

Posted on 06/01/2017 in Construction, Homebuilding - 0
BMI-Proposition

Building information modeling – or BIM – is a powerful business platform that uses 3D visualization to convey a building’s materials, construction, and architecture. Its complexity and power have made it ideal for large-scale commercial projects…but the time is coming for its use in single family and multifamily residential applications.

In a new piece for Multifamily Executive, Continuum Advisory Group’s Clark Ellis argues that time is now:

“The benefits of BIM greatly outweigh the risks. In fact, a deeply ingrained human flaw may be at the root of the reluctance of many to get started: Most of us tend to underestimate the risk of not changing our habits, behaviors, processes, strategies, and the like. At the same time, we overestimate the risk of change.”

By examining a mixture of technological advances, consumer demands and operational efficiencies, Clark outlines seven reasons your multifamily residential company could benefit from BIM.

Read the full article HERE.

About The Author

Author avatar

Clark Ellis

As a principal and founding partner with Continuum Advisory Group, Clark Ellis provides consulting services to homebuilders, real estate developers, manufacturers of building products, tools, and equipment, channel participants, and installing contractors. He has served these clients in North and South America, Asia, Europe, the Middle East and Africa. Clark holds a Master of Business Administration in marketing and general management from the Babcock Graduate School of Management at Wake Forest University and a Bachelor of Arts in political science from the University of North Carolina at Chapel Hill.